Tony Hammond, Own Path Franchise

What we need from you

• Signed onboarding document

  Click the link, fill it in your browser, save, and we'll receive it. Form fields are baked into the PDF.

  Open your onboarding doc
• Signed Service Order

  Same flow as the onboarding doc. Click, sign in your browser, save. This kicks off domain purchases and mailbox warming.

  Open your service order
• Your calendar booking URL

  We install the AudienceLab pixel on your calendar page so every prospect who books a call is identified and scored. Reply with the link or drop it in the folder.

• Content for your microsite

  Any videos, articles, or testimonials you want featured. A short founder video works great if you have one. If not, we launch with what we have and backfill later.

  Upload to your secure folder

Build progress

Phase 1, Foundation

• Initial intake callDone

  First call complete. Territory and goals captured.

• Paperwork and service agreementDone

  Signed. Service Order complete.

• Territory Intelligence ReportDone

  Delivered. Kansas and Missouri full state audit with intent-scored prospect database.

• Custom branded URLDone

  This dashboard. Live and configured for Own Path Franchise.

Phase 2, Infrastructure

• Domains acquiredDone

  meetownpathfranchise.com and withownpathfranchise.com registered and configured.

• Inboxes configuredDone

  Three dedicated inboxes on each sending domain. Six total.

• DNS and deliverabilityDone

  SPF, DKIM, and DMARC configured on both domains.

• Inbox warmingIn progress

  Thirty-day warm-up. Sending volume builds gradually to establish reputation, so your mail reaches the inbox rather than the promotions tab.

• Microsite and landing pagesUpcoming

  Built after content collected. AI chat layer included.

• AudienceLab pixel on calendar URLNeeds you

  Waiting on your calendar URL. Installs in under 10 minutes once we have it.

• Content collectedNeeds you

  Waiting on videos, articles, or testimonials. We can launch without and backfill.

Phase 3, Activation

• Three cadences builtDone

  Highest Intent, Career Change, and Franchise Research cadences built and loaded.

• Cadences liveIn progress

  Campaigns send at low volume during warm-up to test deliverability and messaging against live prospects. Full volume of 25 per inbox per day at launch on September 1.

• LinkedIn outreachUpcoming

  HeyReach fires in parallel with email. Activated when LinkedIn account is connected.

• Organic LinkedIn postingIn progress

  Two posts per week published to your LinkedIn in your own voice. Nothing goes out without your approval. First set in production.